About the Company
Key Objective
This campaign was a new year initiative to cheer up the corporate after a year of lockdown and motivate them to focus on their health and wellness.
The Challenge
- Employee health is a crucial factor for work-life balance.
- Due to a year-long pandemic many employees have taken a toll on their mental and physical well being.
- Lack of health and fitness awareness can impact productivity and performance.
- Our purpose is to spread preventive health awareness and inspire employees to make fitness as a part of their lifestyle.
- Since many companies were working virtually they didn't have a way to connect informally. Virtual Walkathon was a way to connect and increase their engagement with their peers.
The Approach
- Vantage Fit hosted a 30 days virtual walkathon from 30th January 2021 to 1st March 2021.
- We designed the onboarding process in such a way that allowed each user to participate hassle free.
- The winner title was awarded to the team that covered the highest steps in the entire duration.
- To increase a competitive edge among the participants we assigned prizes for the top winners.
- Our real time leaderboard helped the teams to boost fitness motivation during the entire walkathon.
- At the end of the walkathon, the detai insights from the HR admin dashboard helped us to analyze the engagement, activity levels, health, and wellness of employees.
Results
- More than 3700 employees completed the global corporate virtual walkathon for 30 days.
- Total 74 teams across 24 countries competed during this virtual walkathon event.
- Since this campaign was a team effort, it motivated them to find the sense of belonging while they compete with other organisations globally.
- Around 200 kilometers of average distance was covered by each participant.
- We witnessed around 84% boost in employee engagement in the entire walkathon duration.
- Average calories burned by each team during the virtual walkathon was more than 257400(KCal).
- More than 5730000 steps were covered on average by each team.
- Over 8900 KCal calories burned on average by each participant during the entire walkathon.
